Guided by senior members of LBS’ marketing faculty, this programme provides in-depth exposure to leading-edge thinking on successful B2B marketing practices. Participants explore the fundamentals and best practices of brand strategy, with a strong focus on practical application. The programme equips attendees to build customer value models that clearly articulate the value of their offerings to target customers and market segments.
Through collaborative exercises and peer discussions, participants analyse marketing strategies, share experiences, and broaden their perspectives. The programme helps participants craft distinctive brand positioning, manage brand touchpoints effectively, and design strategies for managing brand portfolios. This enhances the organisation’s ability to boost sales and create meaningful customer value.
This Programme is designed for managers responsible for brand strategy, marketers seeking to enhance their brand-building capabilities, and leaders aiming to elevate the role of branding within their organisations. Participants typically work in business-to-business or consumer-facing environments where strong brands directly influence sales and customer loyalty.
